Career - Sponsors

Confidence score

Every sponsor has a trust score that reflects their confidence in your team.
This score increases as you meet their objectives. Once it goes above 100, it’s considered excellent, giving you some leeway to occasionally miss targets.
High trust boosts your chances of receiving a contract renewal offer, securing a larger budget (see growth parameters below), and attracting better offers from other sponsors—because in the tight-knit world of cycling, word travels fast!

Objectives

Objectives come in different forms: some are tied to specific races, others apply to the full season, and a final category relates to roster requirements.

Race objectives

Race objectives are especially important and should be chosen carefully. They must be confirmed before the deadline of January 8th, after which no further changes can be made. It's crucial to select races that align with your sponsors' interests—particularly those rated 3 or 4 stars.

Each race offers several objective options, varying in difficulty. Harder objectives can earn you more trust from your sponsors, but they are best suited for experienced players. You’ll also need to follow certain rules, displayed on the right side of the screen: plan for 1–2 race objectives per period, and aim for a total of 6 to 10 points across the season.

Season objectives

There are two types of objectives: victory-based and ranking-based.

Note that the expectations of Sponsor #1 (see the parameters section below) can make these objectives more or less difficult to achieve.

Season objectives are evaluated on the following dates: April 1st, June 1st, August 1st, and during the off-season (November 1st). These evaluations take the season's progress into account.

For example, if the target is 12 wins, the April 1st evaluation will consider the number of races already completed in relation to the remaining races on the calendar.

Squad demands

Some sponsors may have specific requirements regarding team composition. These demands can include, for example, a minimum number of riders from a particular region or the presence of young riders (aged 25 or under during the year).

When such requirements apply, they are displayed in the General tab, under the Season Objectives section.

Important:

Initial sponsor requirements will only start to appear once the first transfer window opens, on August 1st.

These requirements are evaluated during the off-season, on November 1st. Failing to meet them can negatively affect your sponsor’s trust level.

Tip: A reminder of all current sponsor requirements is also available during the contract negotiation phase.

Prospecting

Before you can sign new sponsors, you first need to discover them. This process takes place in the Prospecting tab.

New sponsors may appear and be added automatically to this page without any action on your part. Initially, the suggested sponsors typically match your team’s current profile (such as level and country). However, as scouting progresses, the variety of opportunities increases. Sponsor interest is re-evaluated at the start of each new season.

This means that a sponsor who shows little interest at one point may become a potential partner later on. Note: if you are unable to sign new sponsors (because your sponsor slots are full or a specific condition prevents it), all discovered sponsors will show a negative interest level.

Parameters

Sponsors come with various fixed attributes that influence how you build your team. Before committing to any of them, take the time to carefully review these parameters—especially if you’ve already signed with one or two other sponsors. There isn’t always an objectively ‘better’ sponsor; the key is to choose the one that best aligns with your vision for your team and your career.

Territory

The territory parameter directly affects the “Roster Requirements” objective described earlier on this page.

When building your team, you’ll need to keep this requirement in mind. On November 1st, just a few days after the transfer window closes, the sponsor will assess whether the expectation has been met. If not, their trust level may decrease.

Each sponsor targets only one specific territory, which can be regional, national, multi-country (territorial), or even continental in scope.

Initially, the percentage of riders expected from that territory is only vaguely indicated (e.g. “a few riders”, “many riders”), but once you receive an official offer, the requirement becomes clearly defined.

Territorial importance

The importance level of the territory parameter indicates how strongly the sponsor will factor it into their expectations. You can check this by hovering over the territory icon.

There are four possible levels of importance:

This parameter has little importance for the sponsor.

This parameter has some importance for the sponsor.

This parameter has much importance for the sponsor.

This parameter has great importance for the sponsor.

Tip: If the territory icon is outlined in orange, it means the importance is high!

Young riders

Just like the territory parameter, the youth parameter also affects the "squad demands" objective mentioned earlier on this page.
When building your team, it's important to take this into account. On November 1st, shortly after the transfer market closes, the sponsor will carry out an evaluation. If you haven't given this aspect enough attention, their confidence score may decrease.
At first, the sponsor's expectations regarding the percentage of young riders in the roster are vague (e.g., a few riders, many riders, etc.), but they become specific once an offer is received.
Unlike the territory parameter, the youth parameter does not have a specific importance level associated with it.

Results requirement

All team sponsors want good results, but for some, simply sponsoring a cycling team is enough to promote their product or brand. We have 5 different levels that make sponsors more or less demanding when it comes to results. When there is no specific icon, the requirement level is neutral/standard:

Very demanding with objectives.

Quite demanding with objectives.

Not very demanding with objectives.

Not at all demanding with objectives.

This parameter affects two things:

First, the season objectives, which are more or less difficult to achieve depending on the sponsor's level of expectation (in the case of a sponsorship with multiple partners, the requirement level of the main sponsor applies).

Then, the trust level calculated after the various race objectives: for the same missed goal, a demanding sponsor will reduce their trust more significantly than one who is less results-oriented.

Evolution of team financing

The budget allocated by your sponsors can change over time. There are 4 possible types of evolution:

None: these sponsors will not offer any increase in the allocated amount. It may not be ideal, but sometimes your options are limited and you have to make do until something better comes along.

Automatic: a small increase is planned each season. The evolution is unlocked by reaching a minimum confidence level at the end of the season.

Company performance: you are informed of the decision in June, giving you time to plan your recruitment. The evolution is also unlocked by reaching a minimum confidence level—fairly easy to achieve—at the end of the season.

Objective success: you need to reach a higher confidence threshold than for the other types (automatic, company performance), but the rewards are greater.

Tip: Check your emails during the season—sponsors will inform you of possible evolutions and the confidence levels you need to reach. The game’s difficulty level affects the confidence thresholds required to unlock these evolutions.

Temporal vision

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Combination of sponsors

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